By Eleazar P. Manaog, DOST-PSTC Marinduque
“PACKAGING is the ART, SCIENCE and TECHNOLOGY of bringing goods from its producer to the consumers”
There had been tremendous change in packaging and labeling trends globally. Effective promotion and marketability of different products are attained through provision of appropriate packaging materials and complete label design.
In the province of Marinduque, where food products are eminent and competition is wide, it is important for one’s business to have an effective product package presentation. Packaging and labeling creates a significant impact to the saleability of a product. Packaging and labeling is also important in bringing a product outside the province to gain higher productivity.
Last February 14 and 19, 2014, Mr. Eleazar P. Manaog, SRS II of PSTC-Marinduque served as the resource person for the Orientation-Seminar on Packaging and Labeling for the faculty and staff of Marinduque State College – School of Industrial Technology (MSC-SIT), and the members of the Kalipunan ng mga Lehitimong Pilipina (KALIPI) of Brgy. Maranlig, Torrijos. The participants were able to appreciate the importance of packaging and labeling to their products saleability and learned that they can optimize their profit if they invest in effective packaging and labeling materials.
In preparation for the launching of different food products of MSC, the college sought the assistance of the PSTC-Marinduque for the conduct of the said activity. A total of 21 participants attended the seminar and were fascinated with the art, science and technology of having appropriate and effective packaging and labeling for their newly-developed resource-based products.
KALIPI, being a group assisted by the DSWD SEA-K, was selected by the Agricultural Training Institute (ATI) Region IV-B as beneficiary for the Rice-Based Processing and to be able to market their products effectively, they have facilitated an orientation for packaging and labeling.
It is important to note that the participants were willing to enroll for the assistance of DOST for the packaging and label designing of their products.
“PACKAGING is not an EXPENSE, it is an INVESTMENT”