DOST-MIMAROPA Creates E-Marketing Website for Government-assisted MIMAROPA MSMEs PDF Print E-mail
Written by Cyd Francis D. Recidoro
Wednesday, 04 February 2015 06:42
Shopinas, Zalora, Lazada, OLX, and AyosDito —these are just some of the many online marketplaces in the Philippines that enable consumers to purchase a wide range of products with just a few clicks of a button wherever they are, and whenever they want.”Online shopping is a rising trend in the Philippines these days,” according to Pinoy Techno Guide (, what with the convenience it offers in buyer-seller transactions.Indeed, an article from the Philippine Daily Inquirer ( in March 2013 cited MasterCard’s Online Shopping Behavior Study 2012 in 14 Asia-Pacific countries, which stated that more and more Filipinos are beginning to shop online, with 40.4% of Filipino respondents, aged 18 to 64 years old, accessing the Internet to shop. The survey also showed that the country’s e-commerce potential is expected to grow even more with the emergence of enabling technologies. MasterCard’s 2012 study further showed that “while Filipinos ranked lower than their neighbors in the propensity to conduct online transactions, the country’s index of 71 had an upward trajectory, rising from 64 in 2011, and 57 in 2010. The same was said to be true for online shopping satisfaction rating, which was at 86.1%, from 84.4% in 2011 and 82.6% in 2010.”
With these in mind, coupled with the Regional Development Plan for 2011 to 2016 on Enterprise Development, the Department of Science and Technology-MIMAROPA Region (DOST-MIMAROPA), the Provincial Governments of MIMAROPA led by Regional Development Council Chair Eduardo C. Firmalo, and the Palaweño ICT Association (PICTA), joined together to create MIMAROPA Ventures ( through the project “E-Marketing Website and Digital Marketing Training for MIMAROPA MSMEs”.

MIMAROPA Ventures is an e-marketing platform which enables MSMEs assisted by government offices all over the provinces of Occidental Mindoro, Oriental Mindoro, Marinduque, Romblon, and Palawan to sell their products online. The project also includes a series of workshops for each province, focusing on teaching participating MSMES about e-marketing, its benefits, and how to create their accounts and sell in Workshops have already been conducted in Romblon on November 20, 2014; in

Marinduque on November 24, 2014; in Palawan on December 10, 2014; and in Oriental Mindoro, just recently, on January 28, 2015. The province of Occidental Mindoro, meanwhile, will have its workshop on February 9, 2015.

The MIMAROPA Ventures project gives MSMEs a broader market reach, virtually without the travel cost. There are absolutely no sign-up fees, and to top it off, because of the partnership with Air21 and, there is a system for both credit card and cash payments, as well as a logistics system in place, which will definitely make transactions secure, easy and hassle-free for sellers and buyers alike.

The presentation of the MIMAROPA Ventures website, as well as the ceremonial signing of the memorandum of agreement between DOST-MIMAROPA, the Provincial Governments of MIMAROPA, PICTA, and Air21 was done during the Regional Development Council Full Council Meeting at the La Breza Hotel in Quezon City last December 12, 2014.

Please visit MIMAROPA Ventures( now! Every purchase of quality MIMAROPA products you make not only helps our MSMEs, but also contributes to attaining inclusive growth for countryside development in MIMAROPA.