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DOST-MIMAROPA Creates E-Marketing Website for Government-assisted MIMAROPA MSMEs PDF Print E-mail
Written by Cyd Francis D. Recidoro   
Wednesday, 04 February 2015 06:42

Shopinas, Zalora, Lazada, OLX, and AyosDito —these are just some of the many online marketplaces in the Philippines that enable consumers to purchase a wide range of products with just a few clicks of a button wherever they are, and whenever they want.

"Online shopping is a rising trend in the Philippines these days," according to Pinoy Techno Guide (http://www.pinoytechnoguide.com), what with the convenience it offers in buyer-seller transactions. Indeed, an article from the Philippine Daily Inquirer (http://business.inquirer.net) in March 2013 cited MasterCard's Online Shopping Behavior Study 2012 in 14 Asia-Pacific countries, which stated that more and more Filipinos are beginning to shop online, with 40.4% of Filipino respondents, aged 18 to 64 years old, accessing the Internet to shop. The survey also showed that the country's e-commerce potential is expected to grow even more with the emergence of enabling technologies. MasterCard's 2012 study further showed that "while Filipinos ranked lower than their neighbors in the propensity to conduct online transactions, the country’s index of 71 had an upward trajectory, rising from 64 in 2011, and 57 in 2010. The same was said to be true for online shopping satisfaction rating, which was at 86.1%, from 84.4% in 2011 and 82.6% in 2010."

With these in mind, coupled with the Regional Development Plan for 2011 to 2016 on Enterprise Development, the Department of Science and Technology-MIMAROPA Region (DOST-MIMAROPA), the Provincial Governments of MIMAROPA led by Regional Development Council Chair Eduardo C. Firmalo, and the Palaweño ICT Association (PICTA), joined together to create MIMAROPA Ventures (http://mimaropaventures.ph) through the project "E-Marketing Website and Digital Marketing Training for MIMAROPA MSMEs".

MIMAROPA Ventures is an e-marketing platform which enables MSMEs assisted by government offices all over the provinces of Occidental Mindoro, Oriental Mindoro, Marinduque, Romblon, and Palawan to sell their products online. The project also includes a series of workshops for each province, focusing on teaching participating MSMES about e-marketing, its benefits, and how to create their accounts and sell in mimaropaventures.ph. Workshops have already been conducted in Romblon on November 20, 2014; in Marinduque on November 24, 2014; in Palawan on December 10, 2014; and in Oriental Mindoro, just recently, on January 28, 2015. The province of Occidental Mindoro, meanwhile, will have its workshop on February 9, 2015.

The MIMAROPA Ventures project gives MSMEs a broader market reach, virtually without the travel cost. There are absolutely no sign-up fees, and to top it off, because of the partnership with Air21 and Shopinas.com, there is a system for both credit card and cash payments, as well as a logistics system in place, which will definitely make transactions secure, easy and hassle-free for sellers and buyers alike.

The presentation of the MIMAROPA Ventures website, as well as the ceremonial signing of the memorandum of agreement between DOST-MIMAROPA, the Provincial Governments of MIMAROPA, PICTA, and Air21 was done during the Regional Development Council Full Council Meeting at the La Breza Hotel in Quezon City last December 12, 2014.

Please visit MIMAROPA Ventures (http://mimaropaventures.ph) now! Every purchase of quality MIMAROPA products you make not only helps our MSMEs, but also contributes to attaining inclusive growth for countryside development in MIMAROPA.

 

 

 

 

 

 

 

Last Updated on Wednesday, 04 February 2015 07:38
 
DOST-MIMAROPA Awards This Year's Top Technopreneurs in the Region PDF Print E-mail
Written by Cyd Francis D. Recidoro   
Tuesday, 07 October 2014 12:00

The Department of Science and Technology-MIMAROPA Region (DOST-MIMAROPA) honored its best technopreneurs across the region in awarding ceremonies held in Calapan City, Oriental Mindoro on August 29, 2014.

The awards were divided into two categories: SETUP Core, which are given to firm-based clients assisted through the DOST Small Enterprise Technology Upgrading Program; and SETUP Non-Core, for community-based clients assisted through the Regional Grants-in-Aid (GIA) funds and other DOST assistance programs. Three exceptional entrepreneurs in each category were awarded based on their contribution to the overall regional economy through the improvement of their businesses productivity, profitability, and employment through Science, Technology, and innovation.

Grabbing top distinctions in the Core category is Merls Native Delicacies from Oriental Mindoro in first place, followed by Y2JB Haberdashery from Romblon in second place, while JALD Industries Corporation from Occidental Mindoro came in at third place.

Merls Native Delicacies has received various assistance from DOST-MIMAROPA such as provision of innovative packaging and labeling for their scrumptious suman-sa-lihiya, as well as food safety management trainings, enhancement of rice cake steaming process, improvement of coco jam dispensing operation, nutritional analysis, shelf-life testing, and productivity consultancy. Undoubtedly one of the heavyweights among MSMEs in the MIMAROPA region, Merls achieved a remarkable 325% increase in productivity, a 291.7% increase in sales, and a 381.8% increase in directly employed workers since 2010. Furthermore, Merls has also opened two new outlets in Calapan and penetrated 22 new markets in the National Capital Region and Southern Luzon area.

Y2JB Haberdashery, on the other hand, was assisted by DOST-MIMAROPA for the enhancement of their embroidered logo patched processing through innovative computer-aided embroidery technology, as well as productivity consultancy. The interventions increased the firms productivity by 86.56%, which led to a 180% increase in its annual gross income that enabled the firm to increase its employment to 16 directly employed workers. The firms markets now include Romblon State University campuses, Local Government Units in the provinces, local sport leagues, as well as contract customers.

JALD Industries Corporation, an enterprise dealing with salt production, received assistance from DOST-MIMAROPA in the form of the screw-type iodizing machine for the improvement of salt quality, training on Food Safety and Salt Farm Management, and provision of packaging and labeling services. Through DOST-MIMAROPAs interventions, the firm now produces 100,000 sacks of iodized salt yearly since 2011. They have also increased their annual sales by 50%, which enabled the firm to employ 20 direct workers for the iodization process. Moreover, JALD Industries Corporation has now penetrated markets in Capiz, Aklan, Iloilo, Antique, Negros Occidental and Oriental, Samar, Leyte, Palawan, Batangas, Dipolog, and Ozamis.

In the Non-Core category, Tanikala ng Pag-asa Multi-Purpose Cooperative from Marinduque won first place, followed by Romblon State University at second place, and the Barangay Nutrition Scholars Association (BNSA) in San Jose, Occidental Mindoro at third place.

Tanikala ng Pag-asa Multi-Purpose Cooperative is involved in the production of bags and slippers from abaca fibers. DOST-MIMAROPAs assistance to the cooperative included the provision of innovative and appropriate abaca fiber production process technology, advanced training on bleaching and dyeing, green technology through the use of natural dyes, and the use of biomass fired furnace to reduce input cost as compared to the use of LPG. Through the aforementioned interventions, the cooperative achieved a 28% increase in productivity, which led to a 48.7% increase in sales. Furthermore, the cooperative now has 20 members working for stripping and twining abaca fibers, with five (5) female workers in slippers and bags production.

Romblon State University (RSU) was assisted by DOST-MIMAROPA in the utilization of tiger grass for the production of brooms. The technology innovations adopted by RSU included production process improvement through equipment innovation into a multi-use unit design for removing flowers and turning broom handles, as well as green technology through the use of lathe machine attachment to produce broom handles from square stock, which eliminated the need to cut down saplings. DOST-MIMAROPAs intervention brought forth a 100% increase in productivity, which led to an increase in sales, and an addition of two (2) workers in its employ.

The Barangay Nutrition Scholars in San Jose, Occidental Mindoro was assisted by DOST-MIMAROPA in the production of complementary baby foods. The interventions included production process improvement through the provision of cGMP-compliant production equipment, as well as Food Safety Training. Through DOST-MIMAROPAs assistance, BNSA achieved a 70% increase in production, a 50% increase in sales, and an increase in employment to five (5) full-time workers and 33 on-call workers for when there is an increase in volume of orders. Furthermore, they have also developed new products such as polvoron and stikoron with squash and malunggay.

All awardees for both Core and Non-Core categories received a trophy and cash prizes amounting to PhP 30,000 for the first placer, PhP 20,000 for the second placer, and PhP 10,000 for the third placer.

Last Updated on Tuesday, 07 October 2014 12:12
 
PDF Print E-mail
Written by Bernardo T. Caringal, PSTD, DOST-Marinduque   
Tuesday, 07 October 2014 11:18

After decades in government service, Mr.Carlito F. Fabalea gave his full time and effort to manage his water refilling stationAqua Home Water Stationlocated at Brgy. Bognuyan, Gasan, Marinduque. Since there is a fast-growing demand for the water refilling business in the province, Mr. Fabalea sought the assistance of DOST-MIMAROPA for the improvement of their product and increase their productivity. With the assistance of DOST-MIMAROPA,through the innovation system support of the Small Enterprise Technology Upgrading Program of DOST, and PSTC-Marinduque, Aqua Home Water Station adopted the DOST-Food and Nutrition Research Institute (DOST-FNRI) technology dubbed Tubig Talino.

Experts from DOST-FNRI, Mrs. Trinidad Arcanghel and Ms. Abbie Padrones, served as trainors for the Technology Transfer on Iodine Rich Drinking Water and Iodine Premix/Tubig Talino conducted on June 10, 2014.The technology transfer was attended by Mr. Fabalea himself and employees of Aqua Home Water Station.

Iodine fortification of drinking water is a big boost to the government's iodine deficiency disorder (IDD) control program because water, as the nutrient vehicle, is a basic need consumed daily. Five (5) glasses a day of iodine-rich drinking water provides 120 micrograms of iodine which meets 100% of the recommended dietary allowance (RDA) of a male adult, according to DOST-FNRI. The project aims at reducing the incidence of macronutrient deficiency in the province and eventually help increase the performance of school children especially.

The technology transfer is a five-year exclusive contract between the DOST-FNRI and Aqua Home Water Station for the manufacturing, incorporation, and distribution of iodine premix for purified water. The product will be initially distributed to elementary and secondary schools in the municipalities of Boac and Gasan, and will eventually cater to the whole province.

The firm is also planning to go into bottling of iodine-fortified purified drinking water to capture larger markets such as supermarkets and local sea ports.

To further ensure quality of the iodine-premix as well as the iodine-fortified purified drinking water, samples will regularly undergo microbiological testing.

The benefits of Tubig Talino will be extensively promoted through brochures and advertisements in local radio stations and cable channels.

With Tubig Talino working for you, you are sure to be healthy and smart!

Last Updated on Tuesday, 07 October 2014 11:53
 
Sharpening Business Tools for Enterprise Development PDF Print E-mail
Written by Cyd Francis D. Recidoro   
Friday, 12 September 2014 09:22

The expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools, said the great Chinese philosopher Confucius.

In an ever-changing world abuzz with a wealth of knowledge and technological advancements, businesses ought to always be prepared to face challenges, to innovate, and to be smarter to achieve enterprise development. After all, the improvement of micro-, small-, and medium-scale enterprises (MSMEs) could very well mean the improvement of the economy from the barangay level to the national level.

With these in mind, DOST-MIMAROPA, in partnership with the Entrepinoy Volunteers Foundation, Inc. (EVFI), conducted the Business Clinic on Business Planning and Strategies for Enterprise Development from August 28 to 29 in Calapan City, Oriental Mindoro. The business clinic, helmed by EVFI resource speakers Ms Sonia Tiong-Aquino and Ms Celia Pascual, provided a diverse group of MSMEs from the provinces of Oriental and Occidental Mindoro, Marinduque, and Romblon an excellent venue to learn and re-learn key business aspects such as creating sound business plans, marketing strategies, technologies that will bolster business production and operation, organizational dynamics, and financial acuity through lectures, hands-on activities, and sharing of best practices.

(With Phyllicia Anne M. Baguyo, PSTC-Palawan)

Last Updated on Tuesday, 07 October 2014 11:59
 
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